Most large business brands already appreciate the value and need of online social media marketing – and many of them allocate considerable budgets to these avenues of marketing due to the tangible positive effects it has on their businesses.
I find that small business owners however, don’t often understand the value that this marketing strategy can have for them. Usually they are multi-tasking and performing several roles in their own businesses already, they have limited budgets and they often don’t have the skill or interest in setting up or maintaining a company Facebook, Twitter, Pinterest, LinkedIn, YouTube, or whatever the latest social environment is.
Sometimes enthusiasm will hit briefly when someone points out to them that its “FREE” marketing, and they’ll go ahead and create a page, post furiously and ineffectively for a few weeks and then lose momentum and give up because it “hasn’t worked”.
Social media marketing is definitely not free! No, there are no costs to register on the platform you want to use, you can set up your profile free, brand it, and that’s where the “free” ends. Maintaining a SUCCESSFUL social media marketing campaign takes time and knowledge and if you lack either of those you most certainly need to pay someone to do this marketing for you. The cost of this marketing though is affordable to every company, regardless of the size. Much like managing your traditional marketing budget, you can get creative and use your budget effectively to get the most “bang for your buck”.
Done correctly, a website and social media marketing campaign becomes a full-time 24/7 highly effective sales and marketing resource! Think about what that would cost you if a person was doing this for you! Think of the effects that person would have on your bottom line!
Yes, your business absolutely does need social media marketing! If you have the time but lack the know how – get some training and do it yourself. Failing that, find an online marketing company that gets you and your brand and speaks your language. There are a lot of us out there, find your match and start your journey.
Deciding you need social media marketing for your business is just step 1, the next question would be which platforms. We will be answering that question in our next blog.